Lot 328:
1940s B-1 Lemon-Lime Soda Cardboard Easel Sign
Sold for: $70
Description
This is a lithographed cardboard countertop advertising display for B-1 Lemon-Lime Soda, manufactured for the B-1 Beverage Co. of St. Louis, Missouri. The sign features a color graphic illustration of a woman with a 1940s-period victory roll hairstyle and a blue bow, wearing a blue and white checkered shirt. She is depicted holding a green 7-ounce bottle of B-1 soda. The main advertising slogan reads Up to your lips in pleasure… positioned to the left of the central figure. To the right, the B-1 brand identity is presented within an orange circle, reading B-1 Lemon-Lime Soda. The bottom right corner includes the text PLUS VITAMIN B1. The illustrated bottle label contains the text B-1 Lemon-Lime Soda, 7 FL. OZ., and Copyright 1940 by B-1 BEVERAGE CO., ST. LOUIS, MO. The reverse of the sign retains its original integrated fold-out cardboard easel stand. The back also shows handwritten pencil notations reading 9D and $250.00, and it has a contemporary auction tag attached.
Share this lot:
