Advertising, Tobacco Collectibles, Antique Auction
Lot 246:
Description
This is a single-sided retail advertising sign for Texaco promoting the New 1966 Edition of the Texaco Touring Atlas. The sign is made of heavy cardboard or display board. The layout features a three-color graphic design with a white top field and a dark green lower field, framed by a red border. The text at the top reads NEW 1966 EDITION in red block lettering. The central text reads Texaco Touring Atlas in large yellow font. The lower portion includes the phrases BEST AND MOST COMPLETE AVAILABLE in yellow and a $2.00 price point in white. The sign features original pre-cut horizontal mounting slots at the top and side edges.
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