Balestra Barber Shop, Collectible Toys, Coin Op, Primitives, and Antiques-Online Only
Lot 473:
Description
This is a vintage porcelain enamel advertising door push sign, a notable example of mid-century commercial architectural hardware. The sign is constructed of porcelain enamel on steel and features a convex rectangular bar design. The text Thanks! is displayed in a white cursive script, accompanied by the phrase CALL AGAIN in bold, white, sans-serif block lettering. The typography is set against a dark cobalt blue field. The ends of the bar are finished in white enamel and are secured to black-painted metal mounting brackets featuring pre-drilled holes for door installation. Based on market research, this specific design was frequently utilized in promotional advertising programs for bakeries and bread companies during the mid-20th century, serving as both a functional push bar and a polite parting message for customers.
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