Americana, Antiques, and Collectibles
Lot 523:
Sold for: $10
Description
A pair of mid-20th-century Coca-Cola lithographed metal serving trays. The first tray features the Menu Girl design associated with the Thirst Knows No Season advertising campaign. The central illustration depicts a woman with reddish-brown hair in a dark jacket with a polka-dot bow, holding a glass Coca-Cola bottle beside a small menu graphic. The decorative border includes small vignettes of seasonal activities such as beach scenes, rodeo riding, football, a jack-o’-lantern, a Thanksgiving turkey, and skiing. The brand name is printed in white cursive script at the top and bottom, with Have a Coke and Thirst knows no season on the side borders. The second tray features a woman with reddish-blonde hair wearing white gloves, a teal garment, and a yellow scarf, holding a glass Coca-Cola bottle to her lips. The central image is set against a dark green background with a wide red border. The text Drink Coca-Cola is displayed at the top and bottom, with Have a Coke written vertically on the left and right sides. Both trays include the small registration mark REG. U.S. PAT. OFF. below the primary logos.
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