Lot 385:
Alka-Seltzer Tin Litho Display & Tape Dispenser
Sold for: $50
Description
This is a mid-20th-century point-of-sale countertop display for Alka-Seltzer. The unit is constructed from lithographed tin panels mounted on a heavy black-painted metal frame and base. The main vertical section features a tiered interior designed to hold product boxes, with the backboard depicting six stacked packages of Alka-Seltzer brand tablets. To the side of the tiered dispenser is a black metal compartment equipped with a metal arm and cutting edge, functioning as a tape dispenser for pharmacy or retail use. The side panels are decorated with the Alka-Seltzer brand name, a graphic of a glass containing effervescing tablets, and the slogan, Relief is just a swallow away. The backboard panels feature repeated text including CONTENTS 25 TABLETS, Alka-Seltzer BRAND, and EFFERVESCENT ANALGESIC ALKALIZING TABLETS. The graphic of the glass on the side panel is also labeled Alka-Seltzer BRAND. The unit sits on an angled black metal base that extends to the rear.
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